Urth Agriculture
A soil and plant health system that pays for itself

The Pro Grow System

A proprietary suite of soil and plant health technologies. It protects plants on the outside, strengthens them on the inside, and builds healthy soil for them to thrive in.

Two protocols, one system

The benefits of conventional inputs, and a lot more, for less.

The Pro Grow System is one of the most effective and affordable soil and plant health programs on the market. It works through the irrigation and spray rigs you already run.

Soil and crop health, through irrigation

SOM protocol

A biological fertilizer and suite of proprietary products formulated to build healthy soil, substantially increase yield and significantly improve crop health.

1–3%
SOM gain while growing the cash crop
20–40%
Typical yield increase, depending on crop
25–75k
Gallons of water saved
How the SOM protocol works
Foliar feed and crop protection

Foliar protocol

Built around Pro Guard Foliar, a farm favorite formulated to protect crops against predatory pests while it feeds the plant.

45%
Of a 100% whitefly infestation left after one application
16–24 oz
Per acre, per application, based on pest pressure
How the foliar protocol works
Diagram of how the SOM protocol builds soil organic matter
SOM protocol · soil and crop health

Build soil organic matter while you grow the cash crop.

Our proven SOM protocol features a biological fertilizer and a suite of proprietary products formulated to create healthy soil, substantially increase yield and significantly improve crop health.

Growers using Urth products and protocols report consistently rising soil organic matter from simple irrigation applications. Every 1% increase in SOM releases 20–30 lb of nitrogen, 4–7 lb of phosphate and 2–3 lb of sulfur, per the USDA.

01Increase yields and profitability, reduce costs

Across the board, farms see profitability rise with the Pro Grow System. Harvests get bigger and better: our farms typically see a 20–40% increase in yields, depending on crop.

It also reduces the need for other inputs and water. Many customers have gradually cut back chemical inputs, fertility products and pesticides while using our products. Learn how higher °Brix reduces pesticide use.

02Build SOM faster

Soil organic matter is critical to soil health, crop production and long-term sustainability. The SOM protocol drives nutrient availability and retention in the soil, leading to better harvests, less watering and the stabilization of nitrogen.

With no added labor or changes to your systems, we design custom application programs inside your existing infrastructure that show significant SOM increases and more profitable harvests year after year.

03Increase °Brix

Healthy soil supports robust growth and sugar production, which leads to higher °Brix. Growers consistently report record-high °Brix on the SOM protocol.

The products in the protocol supply bioavailable nutrients, maximize microbial activity, increase organic matter, improve water management and minimize plant stress. Learn more about °Brix.

04Maximize microbial activity

Pro Microbes supercharges soil microbial activity. It activates the microbial life already present and adds carefully selected beneficial microorganisms, creating a soil ecosystem that improves nutrient availability, root development and plant vigor.

These microbes break down organic matter, fix nitrogen and solubilize phosphorus. Customers consistently see better soil structure, water retention and disease suppression.

05Improve water efficiency

Per the USDA, every 1% of SOM adds roughly 4% more water-holding capacity, about 25,000 gallons. The Pro Grow System creates more tilth and more efficient nutrient uptake, which means less watering all around.

We consistently help farmers build SOM by 1–3% (25,000 to 75,000 gallons of water savings) while growing the cash crop.

06Deliver and unlock critical nutrients

The system delivers critical nutrients and unlocks the nutrients already in your soil by making them bioavailable at the root and the leaf.

As organic matter decomposes, nitrogen, phosphorus, potassium, sulfur and micronutrients are released in forms plants can absorb. This slow, steady release reduces leaching. Per the USDA, every 1% SOM increase releases 20–30 lb of nitrogen, 4–7 lb of phosphate and 2–3 lb of sulfur.

07Reduce soil compaction

Reducing excess salt, sodium, chlorides, magnesium and potassium lets the soil flocculate (relax), so water gets down into the aerobic root zone instead of standing or running off. Feeder roots cannot penetrate soil above 300 psi.

Pro Enzyme improves drainage or water retention and helps inhibit root rot. Pro Calcium flocculates the soil to improve structure. Pro Energy feeds microbial life and acts as a natural plant electrolyte. Pro Guard supplies diverse carbon, nutrients and prebiotics for microbes and roots.

The many benefits of building SOM

Healthy soil starts with soil organic matter.

Nutrient retention

Soil rich in SOM acts like a sponge, holding nitrogen, phosphorus and potassium so they stay available to the plant instead of leaching away.

Carbon sequestration

Increasing soil organic matter pulls carbon dioxide from the atmosphere and stores it in the soil.

Soil structure

Organic matter binds soil particles together, improving porosity and water infiltration for better root penetration and aeration.

Biological activity

SOM is food and habitat for bacteria, fungi, earthworms and insects that drive nutrient cycling and decomposition.

Water retention

Higher SOM increases water-holding capacity and erosion control, so plants reach water longer and you irrigate less.

Crop yield and quality

A continuous supply of nutrients and beneficial microbial activity lead to healthier, more productive crops.

Organic fertilizers feed the soil while synthetic fertilizers feed only the plant
How does it work?

Ignite nature's own fertilizer factory.

Synthetic fertilizers feed the plant. Organic fertilizers feed the soil, and the soil feeds the plant. The Pro Grow System activates the microbes and nutrient cycles that make your ground its own fertilizer factory.

Compacted soil compared with flocculated, structured soil

Improve soil structure.

With the Pro Grow System you may see rapid improvement in soil structure, even in the most compacted soils.

Flocculated soil means better water retention and penetration, more space for oxygen, and less runoff.

Blackberries ripening on the cane

The Pro Grow System is doing things I haven’t experienced during a growing cycle before, plus it saves me money on the front end and adds profit at harvest.

Central Coast California · Cane berry grower

Sprayer applying a foliar feed across a field
Foliar protocol · foliar feed and crop protection

Protect the crop and feed the plant in one pass.

Our proven foliar protocol is built around Pro Guard Foliar. This farm favorite is formulated to protect crops against predatory pests while it feeds the plant.

Pro Guard Foliar delivers the sugars, minerals and electrolytes that reduce plant stress. Stressed plants send out signals that attract predatory pests, especially sucking insects and mites. Keeping nutrient uptake balanced, and coating the crop so it mimics high °Brix, keeps them away.

Blueberries on the bush
Blueberry farm, Oxnard

A 100% whitefly infestation, reduced to 45% with just one application.

Pro Guard Foliar is a potent deterrent for common predatory pests:

White fliesThripsAphidsLeaf hoppersCucumber beetlesLygus bugsSpider mitesLeaf minersScale insectsSquash bugsPotato beetlesAdelgids
01Protect against pests and disease

Pro Guard Foliar works with the plant to mimic high °Brix, which deters predatory pests. It also stimulates the plant’s natural defense system while providing nutrition the plant can take up immediately.

02Reduce or eliminate pesticides

Foliar applications significantly reduce or replace the need for expensive pesticide programs by deterring predatory pests through the biomimicry of high °Brix. Many farms use Pro Guard Foliar as a pest deterrent without any pesticides.

03Mimic high °Brix

A plant functioning at its full genetic potential has high °Brix and resists pests and disease. Pro Guard Foliar simulates that signal, helping safeguard crops, improve quality and avoid yield loss.

04Immediate foliar nutrient uptake

As a foliar feed, Pro Guard Foliar supplies trace mineral electrolytes and kelp in a form plants take up immediately. Research shows nutrient absorption is significantly higher and faster as a foliar spray than as a soil application, and the results are outstanding when combined with the SOM protocol.

Application rates range from 16 to 24 ounces per acre, per application, based on pest pressure.

05Inexpensive crop insurance

Many of our farmers see the foliar protocol as their best and least expensive insurance against infestations. It works as a preventative, as a maintenance regimen, and as a highly effective emergency response to save a crop.

06Easy to apply

A liquid concentrate that mixes easily in water and is compatible with most other foliar products. Available in 2.5 gallon jugs and totes.

What's in the Pro Grow System

A family of products that perform.

Each product does one job well. Together they feed soil life, structure the ground and protect the crop. Most growers run them through existing irrigation or spray rigs.

SOM protocol

  • Pro MicrobesBiological fertilizer

    A powerful biological fertilizer for living soil.

    • Build soil organic matter
    • Maximize microbial activity
    • Balance soil pH
    Learn more about Pro Microbes
  • Pro GuardNutrient-dense crop food

    A diverse nutrient and food source for the crop.

    • Diverse nutrient and food source
    • Faster, stronger root development
    • Stronger immune response
    Learn more about Pro Guard
  • Pro CalciumSoil structure & oxygenation

    Flocculates the soil for good structure and oxygen.

    • Ultra-micronized and water soluble
    • Relaxes soil, improves structure
    • Better water retention
    Learn more about Pro Calcium
  • Pro EnergyMicrobial food & electrolyte

    Organic food and electrolyte for macro and microbial life.

    • Energizes soil life
    • Balances soil, stimulates growth
    • Improves tilth and structure
    Learn more about Pro Energy
  • Pro EnzymeMicrobial stimulation

    Enzymes that stimulate soil microbial life.

    • Accelerates beneficial microbes
    • Reduces plant stress
    • Less run-off, inhibits root rot
    Learn more about Pro Enzyme
  • Organic SugarCarbohydrate source

    Long- and short-chain carbohydrates to fuel microbes.

    • Microbe fuel
    • Superior organic cane sugar
    • Used in SOM and compaction protocols
    Learn more about Organic Sugar

Foliar protocol

  • Pro Guard FoliarPest-resistance plant food

    Feeds the plant while it deters predatory pests.

    • Protects against pests
    • Mimics high °Brix
    • Immediate nutrient uptake
    Learn more about Pro Guard Foliar

Additional products

  • Pro MineralsTrace minerals & amino acids

    Essential trace minerals that move nutrients into the plant.

    • Transporter and chelating agent
    • Faster, stronger roots
    • Improved drought tolerance
    Learn more about Pro Minerals
  • Pro HumicHumic & fulvic acids

    A soil life conditioner and natural detoxifier.

    • Natural detoxifier
    • More nutrient and water uptake
    • Improved tilth and structure
    Learn more about Pro Humic
Agronomists reviewing field data with a grower
A full-service partnership

We walk the ground with you, start to finish.

Our partnership with farms doesn’t stop at effective products. We work with growers from start to finish to ensure efficacy and profit.

That means programs customized to your soil, needs, challenges and goals, backed by data: soil samples, EC, penetrometer and °Brix readings, plus our commitment to track product use with you through the entire growing cycle.

The growers we work with are more than customers. They are the unofficial partners who have helped us make enormous R&D progress over the last decade. Whether it’s a 100 acre family farm or one of the world’s largest commercial growers, we are here to support them with the bigger goal of healthy soil.

Lew Douglas · CEO, Urth Agriculture

Biological tanks feeding a center pivot irrigation system
Magnitude and simplicity

Delivered through any irrigation system.

There is no need to change your application protocol. Every Urth product runs through your existing system: drip, micro, pivot, sprinkler, spray and the like.

Growers on the Pro Grow System build soil organic matter faster, improve water-holding capacity, raise and mimic °Brix for better flavor and less pest pressure, and grow healthier plants with more vigor and production. They achieve sweet batch, fill more clamshells and command higher prices.

Build a program for your farm.

Tell us about your crop, acreage and irrigation, and an Urth agronomist will put together a custom quote.

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