SOM protocol
A biological fertilizer and suite of proprietary products formulated to build healthy soil, substantially increase yield and significantly improve crop health.
A proprietary suite of soil and plant health technologies. It protects plants on the outside, strengthens them on the inside, and builds healthy soil for them to thrive in.
The Pro Grow System is one of the most effective and affordable soil and plant health programs on the market. It works through the irrigation and spray rigs you already run.
A biological fertilizer and suite of proprietary products formulated to build healthy soil, substantially increase yield and significantly improve crop health.
Built around Pro Guard Foliar, a farm favorite formulated to protect crops against predatory pests while it feeds the plant.

Our proven SOM protocol features a biological fertilizer and a suite of proprietary products formulated to create healthy soil, substantially increase yield and significantly improve crop health.
Growers using Urth products and protocols report consistently rising soil organic matter from simple irrigation applications. Every 1% increase in SOM releases 20–30 lb of nitrogen, 4–7 lb of phosphate and 2–3 lb of sulfur, per the USDA.
Across the board, farms see profitability rise with the Pro Grow System. Harvests get bigger and better: our farms typically see a 20–40% increase in yields, depending on crop.
It also reduces the need for other inputs and water. Many customers have gradually cut back chemical inputs, fertility products and pesticides while using our products. Learn how higher °Brix reduces pesticide use.
Soil organic matter is critical to soil health, crop production and long-term sustainability. The SOM protocol drives nutrient availability and retention in the soil, leading to better harvests, less watering and the stabilization of nitrogen.
With no added labor or changes to your systems, we design custom application programs inside your existing infrastructure that show significant SOM increases and more profitable harvests year after year.
Healthy soil supports robust growth and sugar production, which leads to higher °Brix. Growers consistently report record-high °Brix on the SOM protocol.
The products in the protocol supply bioavailable nutrients, maximize microbial activity, increase organic matter, improve water management and minimize plant stress. Learn more about °Brix.
Pro Microbes supercharges soil microbial activity. It activates the microbial life already present and adds carefully selected beneficial microorganisms, creating a soil ecosystem that improves nutrient availability, root development and plant vigor.
These microbes break down organic matter, fix nitrogen and solubilize phosphorus. Customers consistently see better soil structure, water retention and disease suppression.
Per the USDA, every 1% of SOM adds roughly 4% more water-holding capacity, about 25,000 gallons. The Pro Grow System creates more tilth and more efficient nutrient uptake, which means less watering all around.
We consistently help farmers build SOM by 1–3% (25,000 to 75,000 gallons of water savings) while growing the cash crop.
The system delivers critical nutrients and unlocks the nutrients already in your soil by making them bioavailable at the root and the leaf.
As organic matter decomposes, nitrogen, phosphorus, potassium, sulfur and micronutrients are released in forms plants can absorb. This slow, steady release reduces leaching. Per the USDA, every 1% SOM increase releases 20–30 lb of nitrogen, 4–7 lb of phosphate and 2–3 lb of sulfur.
Reducing excess salt, sodium, chlorides, magnesium and potassium lets the soil flocculate (relax), so water gets down into the aerobic root zone instead of standing or running off. Feeder roots cannot penetrate soil above 300 psi.
Pro Enzyme improves drainage or water retention and helps inhibit root rot. Pro Calcium flocculates the soil to improve structure. Pro Energy feeds microbial life and acts as a natural plant electrolyte. Pro Guard supplies diverse carbon, nutrients and prebiotics for microbes and roots.

Soil rich in SOM acts like a sponge, holding nitrogen, phosphorus and potassium so they stay available to the plant instead of leaching away.

Increasing soil organic matter pulls carbon dioxide from the atmosphere and stores it in the soil.

Organic matter binds soil particles together, improving porosity and water infiltration for better root penetration and aeration.

SOM is food and habitat for bacteria, fungi, earthworms and insects that drive nutrient cycling and decomposition.

Higher SOM increases water-holding capacity and erosion control, so plants reach water longer and you irrigate less.

A continuous supply of nutrients and beneficial microbial activity lead to healthier, more productive crops.

Synthetic fertilizers feed the plant. Organic fertilizers feed the soil, and the soil feeds the plant. The Pro Grow System activates the microbes and nutrient cycles that make your ground its own fertilizer factory.

With the Pro Grow System you may see rapid improvement in soil structure, even in the most compacted soils.
Flocculated soil means better water retention and penetration, more space for oxygen, and less runoff.

The Pro Grow System is doing things I haven’t experienced during a growing cycle before, plus it saves me money on the front end and adds profit at harvest.
Central Coast California · Cane berry grower

Our proven foliar protocol is built around Pro Guard Foliar. This farm favorite is formulated to protect crops against predatory pests while it feeds the plant.
Pro Guard Foliar delivers the sugars, minerals and electrolytes that reduce plant stress. Stressed plants send out signals that attract predatory pests, especially sucking insects and mites. Keeping nutrient uptake balanced, and coating the crop so it mimics high °Brix, keeps them away.

A 100% whitefly infestation, reduced to 45% with just one application.
Pro Guard Foliar is a potent deterrent for common predatory pests:
Pro Guard Foliar works with the plant to mimic high °Brix, which deters predatory pests. It also stimulates the plant’s natural defense system while providing nutrition the plant can take up immediately.
Foliar applications significantly reduce or replace the need for expensive pesticide programs by deterring predatory pests through the biomimicry of high °Brix. Many farms use Pro Guard Foliar as a pest deterrent without any pesticides.
A plant functioning at its full genetic potential has high °Brix and resists pests and disease. Pro Guard Foliar simulates that signal, helping safeguard crops, improve quality and avoid yield loss.
As a foliar feed, Pro Guard Foliar supplies trace mineral electrolytes and kelp in a form plants take up immediately. Research shows nutrient absorption is significantly higher and faster as a foliar spray than as a soil application, and the results are outstanding when combined with the SOM protocol.
Application rates range from 16 to 24 ounces per acre, per application, based on pest pressure.
Many of our farmers see the foliar protocol as their best and least expensive insurance against infestations. It works as a preventative, as a maintenance regimen, and as a highly effective emergency response to save a crop.
A liquid concentrate that mixes easily in water and is compatible with most other foliar products. Available in 2.5 gallon jugs and totes.
Each product does one job well. Together they feed soil life, structure the ground and protect the crop. Most growers run them through existing irrigation or spray rigs.
A powerful biological fertilizer for living soil.
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A diverse nutrient and food source for the crop.
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Flocculates the soil for good structure and oxygen.
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Organic food and electrolyte for macro and microbial life.
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Enzymes that stimulate soil microbial life.
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Long- and short-chain carbohydrates to fuel microbes.
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Feeds the plant while it deters predatory pests.
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Essential trace minerals that move nutrients into the plant.
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A soil life conditioner and natural detoxifier.
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Our partnership with farms doesn’t stop at effective products. We work with growers from start to finish to ensure efficacy and profit.
That means programs customized to your soil, needs, challenges and goals, backed by data: soil samples, EC, penetrometer and °Brix readings, plus our commitment to track product use with you through the entire growing cycle.
The growers we work with are more than customers. They are the unofficial partners who have helped us make enormous R&D progress over the last decade. Whether it’s a 100 acre family farm or one of the world’s largest commercial growers, we are here to support them with the bigger goal of healthy soil.
Lew Douglas · CEO, Urth Agriculture

There is no need to change your application protocol. Every Urth product runs through your existing system: drip, micro, pivot, sprinkler, spray and the like.
Growers on the Pro Grow System build soil organic matter faster, improve water-holding capacity, raise and mimic °Brix for better flavor and less pest pressure, and grow healthier plants with more vigor and production. They achieve sweet batch, fill more clamshells and command higher prices.
Tell us about your crop, acreage and irrigation, and an Urth agronomist will put together a custom quote.